The USDA is a pretty important branch of the government. They're basically advising the country about which foods are healthy and which ones are not. This is especially important for the areas of the US that are food deserts and the choices of what to have each night are limited. It was with all of that in mind that every part of this video had to be reviewed with a fine tooth comb to make sure that it was equal parts effective, inclusive, and educational. This led to quite a large number of internal reviews before we even had something to present, but when we did finally present it to the client our hard work had paid off. With just a few minor changes to wording, one quick reshoot, and swapping the placeholder voiceover with the excellent read you hear in this final version, we were good to go.