I'll be the first to admit I don't know much about investing, but that's why I was thrilled to be in the same room as Troy. It makes perfect sense that he's a CMO in this field given his ability to distill down complex ideas simply and in a way that even someone like me could understand. The fact that he's literally clueing the viewers in on great investment advice was the secret sauce for getting folks to engage and return for more.
We started with an introductory video for Troy, above, talking about his background and why FS Investments is a match made in heaven for him. Throughout the course of the very same morning we recorded an entire series of videos where he answered questions large and small about the FS approach to investments, market trends, specific investment types, and so much more. The end result was a series of four five-to-six minute videos with a nice mixture of b-roll and motion graphics when appropriate. These videos have gone on to have life in various marketing efforts and function as a key part of the FS marketing strategy.